So you have developed your idea for a niche website and you’re raring to go. But before you go ahead and start writing content, there is another vital step you should take. It seems so obvious, and yet many people make the error of failing to take it. What is this critical next move? Keyword research.

The Importance of Keyword Research

The effective use of keyword research can mean the difference between a website that climbs the search engine listings, has thousands of visitors each day, and generates an excellent revenue and a website that goes unnoticed. Using niche keywords can improve your sales and boost your profits. Keywords or keyword phrases are the terms that a searcher types into a search engine to find whatever they’re looking for on the internet. Keyword research is the process of selecting the most appropriate keywords to optimize your search engine rankings and help lead visitors to your site.

How To Research Keywords

You don’t have to be a marketing expert to do your keyword expert; there are already tools out there to help you. Two good examples are Instant Keyword Research and Keyword Elite. Both are simple tools to use and will save you a lot of time and leg work. The advantages of such a tool are obvious:

You can find more specifically targeted keywords

You can improve your search engine ranking

You can save time

You can increase your profits

You can generate large keyword lists

You can uncover negative keywords to avoid

Keyword Analysis

Another advantage of using a keyword research tool is that it will give you an estimate of daily clicks per keyword and pay-per-click bid values. Why is this important? If you want to optimize your profits, you need a heads up on the competition. These figures will allow you to analyze how many pages are competing for the top rankings and to focus your keywords.

How To Use Your Keywords

Once you have completed your research and generated a list of targeted keywords, you need to know where to place them on your website. Strategic placement will greatly improve your search engine ranking. It’s important not to fall into the trap of overusing them, otherwise, the search engines may interpret them as spam. 

The optimal use of keywords is 3-7 times on each page.

The title tag should contain your most important keywords, usually 5-6.

Headings tags should contain your most important keywords or keyword phrases.

Use keywords in hypertext links.

Keyword content should be placed in the upper third portion of the text.

Most Internet marketing experts will tell you that keyword research and proper usage mean more to your website’s success than almost any other aspect. So take your time, do the research and create your content the right way.